Feature vs Benefit: What Customers Really Care About

Customers don’t care only about technical features they care about the benefits they gain from a product or service. Understanding the difference between feature and benefit helps you craft marketing messages that address real customer needs and show how your product makes their life easier or saves them time and money. For example, a customer doesn’t care about a 512GB hard drive it’s about being able to store many files and work without slowdowns. This benefit is what attracts the customer and gives the product real value.