Fake Marketing and the Illusion of Buying Followers

After this shocking booklet about how marketing agencies and some marketers scam people, I can guarantee you'll know who you're dealing with whether they're trying to trick you or genuinely want to help. Follow the booklet and pay attention to the useful information.

Topic One: Fake marketing by inflating follower counts

Don't get involved before you sign with any marketing company or marketer, hear my story. I remember when I had just started my business. I was super excited and my only concern was to get my social account in front of people as fast as possible.

Then an ad appeared saying we’ll grow your followers at the lowest prices, get 10,000 followers in no time. I thought to myself, what else do I need? This is exactly what I want.

I contacted them, paid, and a batch of followers came. The numbers looked amazing, but then what?

I started noticing something strange. My posts had no engagement, not even likes from those new followers. I was surprised and checked some of those accounts, and found they were from places like Zambia and Slovakia, following anything and everything.

That’s when I realized I had fallen into a trap.

First hit, the organic reach disappeared. The algorithms saw that my content had no engagement, so they stopped showing my posts to real people. In short, the content I worked hard on didn’t reach anyone.

Second hit, my ad campaigns went to waste because the fake audience meant ads were shown to people who had nothing to do with my niche and weren’t interested. Worse, they’re useless. They don’t buy, don’t promote you, and don’t even give feedback. Their presence is meaningless.

And now, you might hear people suggest buying an existing account. Yes, I heard that tip after my first mistake. Someone said, why not buy a ready-made account with 50k followers and start from there?

So I tried it and bought an account. But once I started posting my business content, engagement dropped and followers began unfollowing one after another. I realized the account used to be for completely different content. And the disaster, some followers were fake too. So the same problem came back: no real audience, no engagement, no trust.

Bottom line, don’t be fooled by numbers, and don’t spend a penny until you understand the game. Social media isn’t just numbers. It’s trust, engagement, and a real audience that walks with you step by step.

If you want to build properly, build from scratch and let someone who knows what they’re doing manage your marketing the right way, not people who sell you illusions and burn your money.